為建設成眉高新技術產業帶共同精神家園，提高對外招引辨識度，經成眉高新技術產業帶七區一縣通力合作、深度謀劃，今日起，為期40天的成眉高新技術產業帶標識體系設計全球征集活動，在“成眉高新技術產業帶”線上平臺微信公眾號正式啟動。

創新“三上”工作開篇布局，是加快推動成眉高新技術產業帶合力建設的關鍵一招，即通過功能區規劃“圖上法官”，統籌協調規劃布局；通過地標牌裝置“地上堡壘”，豐富招引辨識形象；通過微信公眾號“線上平臺”，創新數字政府服務。成眉高新技術產業帶標識體系全球征集活動的啟動，將加快打造成眉高新技術產業帶“半小時經濟圈”，為成都“南拓”和眉山“進成”創造有利條件。

       建設成眉高新技術產業帶，通過以帶聚人、以帶筑城、以帶興產，實現創新賦能、產業集聚，是貫徹落實成渝地區雙城經濟圈建設等國家戰略部署的重要舉措，是推動成德眉資同城化暨成都都市圈建設的關鍵一招。為提升成眉高新技術產業帶對外招引辨識度，打造具有標志性的產業IP，現將以競賽方式開展“成眉高新技術產業帶標識體系設計全球征集”活動，面向全球設計師征集地標牌裝置設計方案和LOGO圖標設計方案。最終確定的設計方案將被使用于產業帶內各大產業園區等實地場景、成眉高新技術產業帶各大媒體傳播平臺及部分相關工作場域。

The construction of the Chengdu-Meishan High-tech Industrial Belt, through gathering people, building cities, and promoting industries,  is an important measure to achieve innovation empowerment and industrial aggregation, and to implement national strategic deployment such as the construction of the Chengdu-Chongqing Economic Circle, and a key move to promote the integration of Chengdu, Deyang, Meishan, and Ziyang, as well as the construction of the Chengdu Metropolitan Circle. In order to enhance the recognition of the Chengdu-Meishan High-tech Industrial Belt and create a symbol of industrial IP, the "Global Call for Entries for Chengdu-Meishan High-tech Industrial Belt Signage Design" will be launched through a competition. The competition is open to designers around the world to submit designs for landmark sign installations and logo designs. The final selected design will be used in various industrial parks within the industrial belt, as well as in major media platforms and some relevant workplaces.

       本次設計競賽主題為“成眉高新、創享未來”，立足于成渝雙城地區經濟圈建設城市形象設計與展示，主要針對成眉高新技術產業帶標識體系進行設計方案征集，包括成眉高新技術產業帶地標牌裝置設計類競賽和成眉高新技術產業帶LOGO圖標設計類競賽。為保持同一識別度，鼓勵參賽者同時參與兩類競賽，將地標牌裝置設計轉化為LOGO圖標設計。

The theme of this design competition is "Chengdu-Meishan High-tech, Creating Future". Based on the design and display of urban image for the Chengdu-Chongqing Economic Circle, the competition mainly focuses on the design of the identification system for the Chengdu-Meishan High-tech Industrial Belt, including competitions for landmark installations and logo designs. In order to maintain consistency and encourage participation, contestants are encouraged to participate in both competitions, and to transform the 3D built landmark sign installations design into a 2D logo design.

■指導單位 Guiding Groups：

      四川省推進成德眉資同城化發展領導小組辦公室

Office of the Leading Group for Promoting the Integration of Chengdu, Deyang, Meishan and Ziyang in Sichuan Province

■主辦單位 Host Groups：

      四川天府新區推動成渝地區雙城經濟圈建設領導小組辦公室

Office of the Leading Group for Promoting the Construction of the Chengdu-Chongqing Economic Circle in Sichuan Tianfu New Area

■協辦單位 Co-organizers：

      成眉高新技術產業帶各區縣（四川天府新區成都直管區、成都市高新區、成都市雙流區、成都市新津區、眉山天府新區、眉山市東坡區、眉山市彭山區、眉山市仁壽縣）

Various districts and counties of the Chengdu-Meishan High-tech Industrial Belt (Chengdu Tianfu New Area, Chengdu High-tech Zone, Chengdu Shuangliu District, Chengdu Xinjin District, Meishan Tianfu New Area, Meishan Dongpo District, Meishan Pengshan District, and Meishan Renshou County)

地標牌裝置設計類：

Design of Landmark Signage Installation

       天府大道中軸南延線以四川成都天府新區標志牌和眉山天府新區標志牌兩端為界，場地位于天府大道中央長約210米、寬約8米的綠化帶內。

The site is located in the central green belt of Tianfu Avenue, approximately 210 meters long and 8 meters wide, between the signage of Chengdu Tianfu New Area and Meishan Tianfu New Area at the two ends of the south extension of the central axis of Tianfu Avenue.

      對地標牌裝置的外觀及結構等進行方案設計，參考后續建筑建設總費用150萬以內預算進行設計，包括平面圖、立面圖、效果圖、初步結構圖，并對概預算、材料使用以及設計寓意等予以說明,需體現“成眉高新技術產業帶”和“天府大道科創大走廊”寓意或字樣。（報名后詳見資料包任務書）

Design the appearance and structure of the landmark signage, referring to a total construction cost budget of no more than 1.5 million yuan, including floor plans, elevations, renderings, preliminary structural drawings, and explanations of the conceptual budget, material usage, and design symbolism. It should include and reflect the meaning or wording of “成眉高新技術產業帶”and“天府大道科創大走廊”("Chengdu-Meishan High-tech Industrial Belt" and "Tianfu Avenue Sci-tech Innovation Corridor.")   (See task instructions in the information package after registration.)

LOGO圖標設計類：

Design of Landmark Signage Installation

       應用于成眉高新技術產業帶七區一縣的21個重點產業園區相關宣傳及產品使用。

Applied to 21 key industrial parks in seven districts and one county of the Chengdu-Meishan High-tech Industrial Belt for related promotion and product use.

       對LOGO圖案圖形進行方案設計，對設計寓意等予以說明，需包括“成眉高新技術產業帶”寓意或字樣，可包括應用場景效果圖等。（報名后詳見資料包任務書）

Design the LOGO graphics and explain the design symbolism, including the meaning or wording of "Chengdu-Meishan High-tech Industrial Belt" and may include application scenarios and renderings. (See task instructions in the information package after registration.)

地標牌裝置設計類

Landmark Signage Installation Design Category

● 第一名，設計費15萬元。

● 第二名，設計費10萬元。

● 第三名，設計費5萬元。

● 創意獎5名，設計費各1萬元。

● 入圍獎30名以上，獲獎者將被納入“成眉高新技術產業帶設計師庫”名單。

● First Prize: 150,000 RMB

● Second Prize: 100,000 RMB

● Third Prize: 50,000 RMB

● 5 Creative Awards: 10,000 RMB each

● More than 30 entries will receive Honorable Mentions and those teams will be included in the "Chengdu-Meishan High-tech Industry Belt Talented Designer Pool".

LOGO圖標設計類

Logo Design Category

● 第一名，設計費3萬元。

● 第二名，設計費2萬元。

● 第三名，設計費1萬元。

● 入圍獎10名，獲獎者將被納入“成眉高新技術產業帶設計師庫”名單。

● First Prize: 30,000 RMB

● Second Prize: 20,000 RMB

● Third Prize: 10,000 RMB

●10 entries will receive Honorable Mentions and be included in the"Chengdu-Meishan High-tech Industry Belt Designer Pool".

      *所有獲得名次或創意獎的單位及單位中的參賽個人均獲得獲獎證書及紀念品，所有入圍獎的單位及單位中的個人均獲得獲獎證書。后續成眉高新技術產業帶相關城市設計和項目招引工作中將優先歡迎設計師庫中的單位及設計師前來合作。

*All winners and their participating individuals will receive a certificate and a souvenir. The competition organizers will prioritize inviting designers and companies from the talented designer pool to collaborate on future design and project work for the Chengmei High-tech Industry Belt.

      *以上設計費為稅前金額。Pre-Tax

競賽報名 3.26前

 Competition Registration by March 26th

 本次競賽活動在成眉高新技術產業帶公眾號報名。報名不設資格限制，參賽機構或個人請于2023年3月26日18:00之前進入成眉高新技術產業帶微信公眾號，點擊頁面右下方“設計競賽”并選擇相應賽道進行報名，報名不設資質限制，需提交團隊信息及主要聯系人聯系方式。（地標牌裝置設計競賽報名牽頭單位需簽署并提交保密協議，保密協議見文后下載鏈接，企業、社會組織等團體參賽需蓋公章）報名成功后報名編號及設計資料包將發送至聯系人郵箱。

This competition is open to all, and registration is available through the Chengdu-Meishan High-tech Industrial Belt WeChat official account. Participants, whether individuals or organizations, should enter the account and click on the "Design Competition" button at the bottom right of the page to register for the corresponding category before 6:00 pm on March 26th, 2023. There are no qualification restrictions for registration, but team information and contact details of the primary contact person must be submitted. (For the landmark installation design competition, leading registrant need to sign and submit a confidentiality agreement, which can be downloaded from the link provided below. Companies, social organizations and other groups participating in the competition need to affix their official seals). Upon successful registration, the registration number and design data packagewill be sent to the contact person's email.

        *允許單一報名或聯合報名，牽頭報名單位需為國內機構單位或個人，聯合報名最多不超過3個單位（含個人）報名，報名設計人員最多不超過12人（含最多3名主創設計師）。

*Individual or joint registration is allowed. The leading registrant must be a domestic organization or a domestic individual designer, and up to three units (including individuals) may jointly register. The maximum number of design team members is 12 (including up to three lead designers).

資質材料提交 3.26前

Submission of Qualification
Materials by March 26th

       為鼓勵更多優秀設計單位和設計師參賽，參賽者報名時需提交有關資質業績的證明文件。

       報名的同時或報名成功后，還需補充提交資質業績證明材料（報名者需將所有材料整合為1個PDF或壓縮包提交），提交截止時間亦為2023年3月26日18:00之前。資質業績證明材料包括但不限于：有效的營業執照或商業登記證明、企業資質證明文件、獲獎證明、項目業績等。

To encourage more excellent design units and designers to participate, participants must submit proof of their qualifications and achievements when registering.

At the time of registration or after successful registration, participants must also submit proof of their qualifications and achievements (applicants must consolidate all materials into one PDF or compressed package) by 6:00 pm on March 26th, 2023. The qualification and achievement proof materials include, but are not limited to, valid business licenses or commercial registration certificates, enterprise qualification certificates, award certificates, and project achievements.

        *參賽者報名成功后即可查收資料包開始方案設計，截止時間前，可隨時登錄報名鏈接補充上傳相關文件。

After successful registration, participants can receive the design data package and begin their design plans. Before the deadline, they can log in to the registration link at any time to modify and upload relevant files.

答疑環節

 Q&A Session

      請在成眉高新技術產業帶公眾號右下角“標識大賽”“答疑征集”中填寫問題。具體答疑安排詳見公眾號通知。

Please fill out your questions in the "Marking Competition" "Q&A Collection" section in the lower right corner of the Chengdu-Meishan High-tech Industrial Belt public account. Please see the notice in the public account for specific Q&A arrangements.

資質審評 3.27—3.31

Qualification Review from 
March 27th to March 31st  2023

       由主辦方組織成眉高新技術產業帶工作人員及專家團隊對參賽方提交的資質業績材料進行審核評分。資質優業績佳可獲得最高20分附加分。

The organizing committee and expert team of Chengdu-Meishan High-tech Industrial Belt will review and score the qualification and performance materials submitted by the participants. The highest additional score of 20 points will be given to those with excellent qualifications and outstanding performance.

方案設計 4.9前

Design submitted before April 9th 2023

     參賽團隊根據設計任務書要求開展設計。

The participating teams will carry out the design according to the requirements of the design brief.

       *具體設計要求及提交格式詳見資料包中任務書。

*For specific design requirements and submission formats, please refer to the task book in the data package.

方案評審 4.10—4.14

Design Submission Evaluation
from April 10th  to April 14th 2023

       由主辦方組織專家評審委員對設計方案進行評審打分。地標牌裝置設計類寓意性占比30%、創意性占比30%、落地性占比40%。LOGO圖標設計類寓意性占比40%、創意性占比60%。

The organizing committee will organize a panel of experts to evaluate and score the design plans. For landmark signage installation design, the symbolic and spiritual meaning accounts for 30%, creativity accounts for 30%, and practicality accounts for 40%. For logo design, symbolic and spiritual meaning accounts for 40% and creativity accounts for 60%.

評選結果公布

Announcement of Results

     評選結果請關注“成眉高新技術產業帶”微信公眾號后續推文。

Please follow the "Chengmei High-tech Industry Belt" WeChat public account for the announcement of the results.

后續優化 5.1起

Follow-up Optimization: Starting from May 1

    鼓勵獲獎單位按照參賽報名組隊情況和招投標規定或相關要求，參與后續擬進行地標牌裝置落地工作的優化設計，允許落地方案在適當位置標注設計建設單位名字和主創設計師名字。

Winning teams and units are encouraged to participate in subsequent optimization designs and on-site installations of the landmark signage installations, based on the team composition and bidding requirements or related regulations. The design and construction unit name and the name of the chief designer can be marked in an appropriate position on the installation.

       設計成果需在2023年4月9日18:00之前以電子郵件附件形式提交至郵箱：

The design results must be submitted in the form of an email attachment before 6:00 pm on April 9th, 2023, to the following email address:     

chengmeibiaoshi@sctfxocdglwyh2.wecom.work

（成果提交格式等詳見資料包中任務書）

(For details on the submission format, please refer to the design brief in the material package.)

（一）所有參加本競賽的設計成果署名權歸設計機構或設計人員所有，獲得地標牌裝置設計類比賽前3名和創意獎5名以及LOGO圖標設計類前3名的單位和個人，均需同意指導單位、主辦單位、協辦單位有權無償使用所有設計成果，包括在評審結束后公布評審成果，并通過傳媒、專業雜志、專業書刊或其他形式介紹、展示及評價設計成果。所有參賽的設計成果在評審后不退回設計機構。

（二）設計機構應保證設計成果中所有內容均為設計機構原創，不得包含任何侵犯第三方知識產權的資料，如發生侵權行為，將由涉及侵權的設計機構自行承擔一切法律后果，并取消其參與本次競賽活動的資格。

（三）主辦單位提供所有資料（文字、圖紙、電子數據等）均受版權保護。未經授權，任何機構和個人不得將內容復制、改編、分發、發布、外借、轉讓，否則將依法追究其相應法律責任，并取消其參與本次競賽活動的資格。

（四）適用法律。本次競賽活動規則受中華人民共和國法律管轄，競賽工作和所有文件適用中國法律，若發生爭議，經協商不成時，雙方同意提交仲裁委員會進行仲裁。仲裁為終局裁決，對雙方當事人均有約束力。

（五）保密。競賽活動結束前，設計機構或其設計人員未征得主辦單位、承辦單位、協辦單位和策劃單位許可，不得以任何方式披露、公開或展示設計成果，否則將依法追究其相應法律責任，并取消其參與本次競賽活動的資格。

（六）本次設計作品不得有違背中國法律法規或公序良俗的設計內容，否則將依法追究其相應法律責任，并取消其參與本次競賽活動的資格。

1. All design works submitted to this competition are owned by the design institutions or their designers. The top three winners of the landmark sign installation design competition, the top five winners of the creative award, and the top three winners of the logo design category are required to agree that the guiding units and groups, organizers, and co-organizers have the right to use all design works for free, including publishing the evaluation results after the evaluation, and introducing, displaying, and evaluating the design works through media, professional magazines, professional publications or other forms. All design works submitted to this competition will not be returned to the design institutions after the evaluation.

2. The design institutions shall guarantee that all the contents in the design works are original and do not contain any materials that infringe upon the intellectual property rights of any third party. If any infringement occurs, the design institution concerned shall bear all legal consequences on its own and be disqualified from participating in this competition.

3. All materials (text, drawings, electronic data, etc.) provided by the organizers are protected by copyright. No organization or individual may copy, adapt, distribute, publish, lend or transfer the content without authorization. Otherwise, the corresponding legal responsibility will be investigated and the disqualification of participating in this competition will be processed.

4. Applicable laws. The rules of this competition are subject to the jurisdiction of the laws of the People's Republic of China, and the competition work and all documents are subject to Chinese laws. If a dispute arises, the two parties agree to submit it to the arbitration commission for arbitration if they cannot reach an agreement through consultation. The arbitration is a final decision and is binding on both parties.

5. Confidentiality. Before the end of the competition, the design institutions or their designers shall not disclose, publicize, or display the design works in any way without the permission of the organizers, co-organizers, and planning units. Otherwise, the corresponding legal responsibility will be investigated and the disqualification of participating in this competition will be processed.

6. The design works submitted to this competition shall not contain any design content that violates Chinese laws and regulations or public order and good customs. Otherwise, the corresponding legal responsibility will be investigated and the disqualification of participating in this competition will be processed.

聯系競賽組委會請添加競賽小助手微信：

Contact information of the competition organizing committee: